First, the early stage of entrepreneurship: find the right positioning, accurate attack
In 2007, Joyplus was keenly aware of the huge potential of China's automotive aftermarket, especially in the field of automotive cleaning and care. After in-depth market research, we found that domestic automotive cleaning products are seriously homogenized, the high-end market is monopolized by foreign brands, and the low-end market is highly competitive and the profit space is limited.
We decided to take a different approach and look overseas. We are targeting emerging markets such as Southeast Asia and the Middle East, where car ownership is growing rapidly, but the awareness of car cleaning care is relatively weak and the market potential is huge.
Second, market development: online and offline, two-pronged approach
In order to open the overseas market, we have adopted a combination of online and offline marketing strategy.
Online: We have set up a professional e-commerce team to open stores on Alibaba International Station, Independent Station and other platforms, and use SEO optimization, social media marketing and other means to enhance product exposure.
Offline: We actively participate in domestic and foreign industry exhibitions, establish cooperative relations with local dealers, and send sales teams to go deep into the target market to promote.
Third, product development: quality-oriented, innovation-driven
The company is well aware that product quality is the fundamental survival of enterprises. We adhere to the selection of high-quality raw materials, and the introduction of advanced production equipment to ensure that product quality is stable and reliable.
At the same time, we attach great importance to product research and development, and set up an experienced R & D team to constantly introduce new products according to market demand. For example, for the hot and humid climate in Southeast Asia, we have developed a car cleaner with anti-mold and antibacterial function; For the dusty environment in the Middle East, we have introduced a powerful decontamination car cleaning solution.
Fourth, brand building: build reputation, establish an image
We know the importance of brand building. We registered our own brand, and designed beautiful packaging and logo to enhance brand recognition.
At the same time, we pay attention to customer service, establish a perfect after-sales service system, timely solve customer problems, improve customer satisfaction. We actively conduct product evaluation and promotion to enhance brand awareness and reputation.
Five, team management: people-oriented, stimulate vitality
We always believe that talent is the core of enterprise development. He focused on team building and built a passionate and combative team.
We have established a sound incentive mechanism to encourage employees to innovate and work hard. At the same time, we pay attention to staff training, improve the professional skills and comprehensive quality of employees.
Six, the secret of success: adhere to the dream, forge ahead
After years of efforts, our company has become a leader in the export field of China's automotive cleaning products, products are exported to more than 50 countries and regions around the world, annual sales exceed 100 million yuan.
Seven. Experience Sharing:
Accurate market positioning is the key to enterprise success.
Product quality is the foundation of enterprise survival.
Brand building is the only way for enterprise development.
Excellent team is the guarantee of enterprise success.
Eight. Future Outlook:
In the future, we plan to further expand the scale of production, increase investment in research and development, expand into new market areas, and build the company into a leading global supplier of automotive cleaning products.